Brand Identity / Product Launch
[ BRAND IDENTITY, MARKETING ]
I know what you’re thinking.
“Soubh… launched a condom brand?”
Nope. I launched a phone protection brand and put a condom in the hero image on purpose.
This project is me doing what I do best: using one loud, slightly uncomfortable visual to explain a whole brand in one second.
This is Dropshieldz a high‑performance “armor” brand for phones. Impact, privacy, blue light, paper feel, matte back – five variants, one attitude: your phone doesn’t need a skincare routine, it needs armor.
Instead of selling “tempered glass”, I wanted to sell a feeling:
“I can live wild and my phone will still survive.”
“I don’t have to baby my device to keep it safe.”
A condom in the featured image is the fastest cultural metaphor for that: protection, no drama, do whatever you want. It makes people stop, laugh, then go “ohhh, okay, I get what this brand is about.”
I positioned Dropshieldz as “not your ordinary screenguard” closer to performance gear and supercars than to Amazon listings. Every product is an “armor”, not a sheet of glass. Tone: bold, slightly abusive in a loving way, but always clear.
Built from scratch in 3 months.
Every asset, every visual, every detail crafted from zero.
And this is how it looks in the market now.
Drag
"It all started from his Instagram, and I definitely didn’t expect it to turn into building such a crazy brand."
Akshay Verma
